To learn the pros and cons of advertising and speak about how ads affect you To learn new words: list, truth
Words and expressions
Read the words and expressions loudly.
Words review stardust advertising pros and cons aim aim at specifically n. 星团；幻觉 n. 广告；广告活动；广告业 赞成与反对；正面和反面 v. 瞄准；对准 瞄准；针对；致力于；旨在 adv. 特定地；特殊地；明确 地 instance n. 例子；实例
for instance 例如；比如 list v. 列出；举例；列表 confusing adj. 令人困惑的；含糊不 清的 misleading adj. 令人误解的；骗人的 truth n. 事实；真相 at times 有时；偶尔 to start with 首先
给下面的公益广告写出广告词。 Try to write some slogans about them.
protect the environment
save the water
protect green plants
3a What’s the article about? Do you agree with it?
Advantages of ads: help you compare different products; help you save money; tell you when stores are having sales
Disadvantages of ads: Make our cities and countryside look ugly; ads can be confusing or misleading; can lead you to buy something you don’t need.
Complete the unfinished article. Read it and try to complete it using the information about two or more products in activity 2a and 2b.
Some advertisements tell the truth and some don’t. For example, the Easy Care Shampoo says it will give the shiniest hair ever. But my friend tried it and found it didn’t work. Lookout Sunglasses advertised don’t even keep out the sun! And there is the Starshine Toothpaste. It tastes terrible. It smells! But the Beauty Cream is a real thing. It works really well for me.
3c Look at the slogans below. Maybe they are your favorite products. It’s everywhere you want to be. (Visa) Don’t leave home without it. (美国通卡) Ugly is only skin-deep. (汽车) Shape up your image, future and life. Natural is beautiful. (美容) Using your own way to enjoy working; It’s no price. (信用卡) Everything we do is driving by you. (汽车) Travel by air without any reservation. (鞋子) A diamond is forever. (钻石)
We share. (寿险) Made to move. (Nike) We’re family. (信用卡) Forever sport. (Adidas) Just call me, be happy. (大哥大) So charming, so easy. (化妆品) Air France-making the sky best place on earth. (航空) Your favorite spare for your pleasure and dream. (动画商品) It’s been a long hard road without you on the mind. (汽车)
Trust me, you can make it. (美容) Human technology. (Nokia) When there is no tomorrow. (联邦快递) The milk chocolate that melts in your mouthnot in your hand. (巧克力) Good to the last drop. (雀巢咖啡) Next to myself, I like BVD best. (BVD内衣) Just do it. (运动鞋) Things go better with coke. (可口可乐) One card, all the possibility. (Visa) Master Card. Master the shopping possibility. (Card)
What does he or she feel?
What makes him or her …?
Discussion. How do these posters make you feel?
A: I would love to jump out of a plane! B: Not me. This picture makes me feel tense!
Oral practice A: I would love to make friends with the two pretty girls. B: Not me. This poster makes me angry! A: I would love to see this movie. B: Not me. This poster makes me terrified! A: I would love to visit this park. B: Me, too. This poster makes me excited!
1. Many ads are aimed specifically at teenagers… 【经典习题】根据汉语提示完成句子： 我们旨在质量，而不是数量。 We ____ rather than quantity. aim ___quality at 【要点点拨】aim作动词时，常构成aim at或be aimed at短语，表示“瞄准、目的 是、旨在”。at后可接名词或V-ing形式。 aim …at…“将（某物）瞄准……”。如： Peter aimed his gun at the bird, but failed.
课时重点回顾 pros and cons, in the modern world, hate ads, make … look ugly, be aimed specially at …, It’s true that …, for instance, compare two different products, save money, go to the store with the lowest price, have sales, be confusing or misleading, sound good, the quality of the product, at other times, look a lot better, the picture in an ad, at times
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choose the best answer. 1. I __ a gift yesterday, but I didn’t ___ it. A. received, receive B. received, accept C. accepted, accept D. accepted, receive 2. I used to ____ short hair. A. have B. having C. to have D. had
3. I prefer ____ at home.
A. stay B. to stay C. stayed D. staying 4. It’s not easy ____ English well. A. learn B. learns C. learning D. to learn 5. He missed the train this morning ____ he get up late. A. or B. if C. but D. because
根据汉语意思和英语提示完成句子。(每 空一词) 1. 这种难看的颜色让我感到不舒服。 (make) The awful color makes _____ __ _____________. me uncomfortable 2. 这位老人宁愿独自住在山脚下。 (would rather) The old man would _____ _____ _____ rather____ live alone at the foot of the mountain.
3. 她不知道如何才能为顾客服务好。 (serve) She didn’t know how ___ __ to _____ serve the guests well. 4. 伤感电影让我想离开电影院。(leave) Sad movies _____ __ _____ __leave _____ make me want to the cinema. 5. 你为何让我在这儿等了这么长时间？ (keep) keep me Why did you _____ ___waiting ______ here ____ so long?
Find some ads like these and try to make up new dialogues about how you feeling. (according to P106 )
To preview present perfect with already and yet To find more slogan of the product To think about things that you have done