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Unit13SectionB(3a-4)第五课时(好)

发布时间:2013-12-21 11:48:54  

Unit13 Rainy days makeme sad.

SectionB(3a-4)

第五课时

Words review

stardustn.星团;幻觉

advertisingn.广告;广告活动;广告业pros and cons赞成与反对;正面和反面

aim v.瞄准;对准

aim at瞄准;针对;致力于;旨在specificallyadv.特定地;特殊地;明确

instancen.例子;实例

Words reviewfor instance例如;比如

listv.列出;举例;列表confusingadj.令人困惑的;含糊不

清的

misleadingadj.令人误解的;骗人的

truthn.事实;真相at times有时;偶尔to start with首先

Language points:

1.in the modern world 在当今世界

2.advertising 整体的广告行动

advertisement 为达到广告目的所刊登的每一则广告

3.aimspecifically at teenagers 特别瞄准了青少年

4. It’s true that some ads can be very useful.有些广告很有用,这点倒是真的.

5.for instance与for example相似

6. When prices are listed, you can go to the store with the lowestprice.

当价格被列出的时候,你可以去价格最低的商店

7.Be confusingor misleading含糊不清的和令人误解的

9.don’treally tellyou anythingabout the quality of the product

没有真正地告诉你关于产品质量的任何

10.The picture in an ad looks a lot better thanthe real thing .广告图片比真实的东西要好很多

11.At timesan ad canleadyou tobuy something you don’t need at all

有时候,广告引诱你去买你一点也不需要的东西。Lead n.(戏剧、电影等的)主角.v.引导、引诱

Advertising:pros and cons

课文翻译

What are the prosand cons

of the advertising

Advantages of ads:

help you compare different products; help you save money;

tell you when stores are having sales

Disadvantages of ads:

Make our cities and countryside look ugly;

ads can be confusing or misleading; ads can lead you to buy something you don’t need.

3aListen. What’s the article about? Do you agree with it?everywhere! Some people think that ads are =here and theregreat. Others hate ads, saying that they make our cities and countryside look ugly. Many ads are aimed specifically at teenagers, and some young people see more than 100 advertisements a day.

=over反义短语是less than”少于“

It’s true thatsome ads can be very useful. For instance, they can help you to comparetwo different products so that you can buy the one you really need. They can also help you save money. When pricesare listed, you can go to the

“价格被列出”,被动语态

store withthe lowest price. Ads also tell you

when stores are having sales. 介词短语,作定语修饰store

However, some advertising can be confusingor misleading.Sometimesthe words sound good but don’t really tellyou anything aboutthe quality of the product. At other times,the picture in an ad looksa lot better than the real thing. So you have to be careful. At timesan ad canleadyou to buy something you don’t need at all.

1.advertising整体的广告(不可数名词)advertisement一则广告(可数词)

2.makeour cities and countrysidelook ugly使我们的城市和乡村看起来难看

3.aim at 针对,瞄准

eg:We aimed at quality rather than笔记:

aim at+名词/ doing sth

sth be aimed at sb.某事是针对某人的

eg:Many ads are aimed specifically at teenagers.4.`s + adj + (形式主语) (真正的主语)

eg:It`s true that some ads can be useful.

useful(adj)“有用的”useless(adj)“无用的”a usefulbook/idea

a few uselesssuggestions一些无价值的

建议

5.for instance=for example例如(举一个例子)

6. compare比较,对照

?compare...with...把…与…相比如:

You can compareyour answers with

the keys.

?compare...to...把……比作……如:

The poet compares

the woman he loves

to a rose.

7.so that+从句“以便于... 以至于...”=in order that+从句

in order to do sth为了做某事8.go to the store 去价格最低的商店9.confusing(adj.)含糊不清的confuse(v.)使迷惑

mislead(v.)使人误解的

misleading(adj.)令人误解的

10.the quality of the product产品的质量

11.at times有事=sometimesfor the first time第一次

in time及时on time按时,准时at that time在那时

at the same time同时12.4小对话

3b. Complete this article using the information about two or more products in 2a and 2b.

Some advertisements tell the truth and some don’t . For example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and

3c

Look at the slogans in activity 1a on page 105. write slogans for your favorite products.

Discussion. How do these posters make you feel?

Others hate ads, saying that they make our cities and countryside look ugly.另一些人讨厌广告,说广告使我们的城市和乡村看起来丑堪。

1)saying that they make our cities and

countryside look ugly 是现在分词短语,在句中作状语,表示伴随的动作,而saying后又接了一个由that 引导的宾语从句,动词make 后面跟省去to 的动词不定式短语look ugly作宾语补足语,而这个补足语中的形容词ugly作联系动词look 的表语。

eg:I gave him something to eat, thinkingthat he must be hungry.

1. Many ads are aimed specifically at teenagers…

【经典习题】根据汉语提示完成句子:我们旨在质量,而不是数量。

We ____ ___quality rather than quantity. aim at【要点点拨】aim作动词时,常构成aim at或be aimed at短语,表示“针对、目的是、旨在”。at后可接名词、代词或V-ing形式。aim …at…“将(某物)瞄准……”。如:

Peter aimed his gun at the bird, but failed.

2. It’s truethat some ads can be very useful.一些广告的确很有用。

(1)It’s + adj. +that其中it在句中作形式主语,代替that引导的主语从句。

e.g.

It is strange thathe is late.

真怪,

他竟然迟到。

3. For instance,they can help you to comparetwo different products sothatyou can buy the one you really need.

他们能够帮你比较两种不同的产品, 以便你能买到你真正需要的那个。

(1)for instance= for example 意为“例如”如:

My little brother is very clever, for instance, he can make a toy car by himself.

(2) compare比较,对照

compare...with...把……与……相比如:

You can compareyour answers withthe keys.

compare...to...把……比作……如:

The poet compares

the woman he loves

toa rose.

6. You have to be careful.你得小心。

be careful“小心,当心”, 后常跟of短语。与它同义的有look out。例:

(1) Aren’t you a bit too carefulof your health?

你对个人的健康难道不是有点过于小心了吗?

6. At timesan ad can lead you to buy something you don't need at all. 有时,一个广告能导致你去买你根本不需要的东西。

(1)at times,sometimes有时如:At timesI wonder if it’s all worth while.

有时我怀疑我干这件事是否值得。

(2)lead sb. to do怂勇, 引诱

3b. Complete this article using the information about two or more products in 2a and 2b.

Some advertisements tell the truth and some don’t . For example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and

Anything is possible. 一切皆有可能.

Keep moving. 永不止步。Which slogan do you like best?Just do it.只管去做。Obey your thirst.服从你的渴望(雪碧)

Ask for more. 渴望无限。(百事流行鞋)

Let’s make things better.让我们做得更好(飞利浦电子)Impossible made possible. 使不可能变为可能(佳能打印机)Good to the last drop.滴滴香浓,意犹未尽(麦斯威尔咖啡)Take TOSHIBA, take the world拥有东芝,拥有世界

(东芝电子)

Thank for listening

See you

later.

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