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发布时间:2013-11-30 09:02:47  

The world in figures: Industries

Sport

Nov 18th 2013 |From The World In 2014 print edition

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Billions will watch the year’s three big sporting events: the winter Olympics in Russia, the football World Cup in Brazil and the Commonwealth games in Scotland. These competitions will help propel the sports industry to double-digit growth: media rights, sponsorship deals, merchandising and gate revenues will approach $150bn in 2014, says PwC.

A long-term trend towards emerging markets will be turbocharged as Russia (revenue growth of 189%) and Brazil (32%) hold their extravaganzas. In Asia, with the Chinese in particular spending more on sport, teams will

compete fiercely for new fans. Football clubs like Real Madrid, Manchester United and Barcelona, the three most valuable sports franchises, according to Forbes, will be out in force: Man Utd says half of its supporters are in Asia.

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? Asia Manchester United Russia Brazil Sport

The world’s favourite sport is also doing well in old strongholds. Thanks to bumper new television deals, clubs in

the English Premier League, the top-earning football league, are likely to see revenue rise by about a quarter in

the 2013-14 season, to £3bn ($4.7bn), according to Deloitte, a consultancy. The second-placed competition, Germany’s Bundesliga, will earn about 50% more from domestic broadcast deals.

In the world’s biggest sporting market, North America, American football will still make the most money, but baseball will go from strength to strength. Television contracts that kick in with the 2014 season will be twice as lucrative as their predecessors, bringing Major League Baseball $12.4bn over eight years.

From The World In 2014 print edition

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