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Phonics市场介绍

发布时间:2014-03-11 13:09:33  

教学管理中心不同阶段的职责 Oxford Phonics

world 详解





2014.2.10

0

什么是Phonics
? PHONICS又叫字母拼读或自然拼读,是一种自然形成的发音规则 用自然记忆的方式(不用任何符号),再根据“字母” 与“字母”间 的组合所应该发出的音,由浅入深、反复练习,建立字母与发音的直 觉音感。(如Cat, Cake , sofa , call, father, cabbage, any; Hi hit hide hidden ;Kit kite kitten)

? 英语系国家的人(如英国、美国、加拿大….)少有发音与拼音困扰
之秘诀就是PHONICSJ 这些本土国家的孩子的必修课程

26个字母搞定自然发音的规则
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为什么要学习Phonics
? Phonics教学在英语母语国家有近百年历史,是一种最直接、

简易、有效的教授英语阅读的方法
? 美国学者Adams1990研究指出,初级阅读材料中的词汇,其 语音与字母间的对应关系非常稳定。孩子们通常能从出现频率最 高的37个音组中,拼出500个最常用的词汇 ? 1971年,美国史丹福大学以计算机分析17009个英文单字中, 有84%单字中的字母与其读音是对应,大约只有400个是例外, 是属于”视觉型”单字

2

学Phonics的作用
? 掌握发音规律,能够拼读不认识的单词,克服生词障碍 ? 阅读。让孩子提前进入阅读领域,而一旦打通阅读的大门,英 语学习就会变成简单、快乐、有趣;

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为什么不学音标
? 同时学两种符号英文字母和音标,容易混淆孩子的学习 ? 音标与字母、字义没有关系,认、记、书写都比较困难 ? 规律之外的发音,自然拼音一样可以标注

One——wun/wan

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为什么要引入Phonics world
? Phonics是目前开得最为普及、通用的英语课程,且与幼、少

儿客户群体非常吻合
? 最容易切入和新开设的课程,与现用教材无关 ? 市场上缺乏优秀的Phonics教材,市场待挖掘潜力大

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教材特色
? 配套的教辅资源全而精,是目前市场上配套最丰富的语音教材 ? 单元结构清晰,教学流程和步骤清晰,老师非常容易操作 ? 印刷精美,原版中的高端大气上档次 ? 优美流畅的美式发音 ? 匹配培训光盘,完整教授第一级别语音教学

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配套教学资源及展示
Components

Student Book

Workbook

Teacher’s Book

Phonics Cards

iTools

Phonics Readers

Readers apps available July 2013

网站相关资源
? 更多游戏(学生用)

? 读物音频下载

网站相关资源

? 读物的音频资料下载

网站相关资源
? 教师交流中心

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级别及内容设置

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单元内容展示
Walkthrough – Let us guide you on your journey

Student Book 1 Unit 1

Sounds are introduced by phonics friends – e.g. angry apple

Guided practice to form letters

Multi-ROMs provide important listening practice

Spread taken from Stude

nt Book 1

单元内容展示
Walkthrough

Student Book 1 Unit 1

The same words are represented in different ways

Level mascots guide students and teachers through each lesson

Spread taken from Student Book 1

Journey strip at the bottom of each page shows students the progress they are making

单元内容展示
Walkthrough
A consistent format throughout units helps teachers and students become familiar with the sequence of tasks

Student Book 1 Unit 1

Memorable chants in every lesson

Spread taken from Student Book 1

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Different practice tasks help keep lessons interesting

单元内容展示
Walkthrough (end of unit review)

Student Book 1 Unit 1

Mini reviews at the end of each unit use what has been learned in previous lessons

Fun stories give children the chance to apply what they’ve learned

Photos provide a real-world context for words

At lower levels stories are picture focused, so children are not intimidated by too much text

Spread taken from Student Book 1

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Every story introduces new sight words

Walkthrough – Look how far you’ve come (review units)

复习单元内容展示

Student Book 1 Review 1

Full review units at the end of every 2 units let children and teachers see how far they’ve come on their journey.

Review activities use words already learned, to build on knowledge

Full-length songs build on the words learned throughout the unit

Illustrations add extra value to the songs

Spread taken from Student Book 1

Walkthrough – Look how far you’ve come (review units)

复习单元内容展示

Student Book 1 Review Book 1 – Review 11

Review exercises test students’ skills

Games are a great way for students to use their skills in an interactive and engaging way

Spread taken from Student Book 1

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Multi-ROMs内容展示
Walkthrough – Enhance the journey
Interactive student Multi-ROMs help learning to continue outside of the class.

Student Multi-ROMs

Animated presentations guide children through what they’ve learned in class
Karaoke songs complete with activities engage children

Walkthrough – Enhance the journey

Itools 内容展示

iTools

?Student book to use in class ?Audio from the Student Multi-ROMs

?Animated presentations from the Student Multi-ROMs
Includes all songs 20 and chants from the Student Book

Websites

www.oup.com/oxfordphonicsworld

www.oup.com/elt/teacher/oxfordphonicsworld

读物内容展示
Phonics Readers
Continue your students’ journey into English…

Readers apps 21 available November 2013

Oxford Phonics Readers provide 5 levels of extra reading practice for students exploring the world of phonics. New words are introduced, building on sounds and spelling patterns from Oxford Phonics World.

?End-of-story tasks reinforce new vocabulary and comprehension. ?Students can listen along with downloadable audio from the website. ?Notes for teachers and parents in each book.

Levels 16–30 available November 2013

合作案例
客户名称

生源 合作过程 最早找朗训购买培生的Boost系列,由 广东东莞华特 2000人 此建立联系,先后购买了3H、麦克森 语音都不满意,直至在培训了解到牛 津的Phonics,一见钟情;放在小学段 课程前使用,年订购1000册左右 通过牛津教研会得到客户信息,后参 中山市实验小学 8000人 加广州的语音培训选用教材;学校是 市里的学术标兵,教育局对实验学校 有特权,可以按自己的方式做创新 从中国教师协会的推荐了解并使用本 深圳华一实验学校 3000人 教材,学校开设了国际班,国际班小 学1、2年级采购Phonics

朗训佳睿(北京)教育科技有限公司

yi ba san ling yi er yi wu yi si yi (杨洋老师) q er wu ling san si yi si san jiu wu


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