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体验商务英语第二册Unit8Planning

发布时间:2013-10-08 11:38:46  

Plans are nothing; planning is everything. Dwight D. Eisenhower
Dwight D. Eisenhower (1890 – 1969), 34th President of the United States

Starting up

A What do you consider when you are planning these things?

Holiday trip

Family celebration

Daily work

Future career

Starting up

Which of the following do you use to plan your day B or week? Which do you prefer? Why?

Starting up

C Discuss these statements

1 Making lists of things to do is a waste of time.

2 You should plan your retirement from an early age.

3 If you make a plan, you should stick to it.

Do you agree with these statements? Why/why not?

Vocabulary Ways to plan

A Match the verbs in the box to nouns 1 to 5.

estimate collect consider
estimate 1 __________ costs 2 __________ sales

forecast

do

4 _________ information 5 __________ options

3 __________ research
B Match the verbs to the nouns. Write Rearrange Meet Arrange Prepare Keep within Implement a schedule, a plan, a report a deadline, a schedule, a meeting a deadline a deadline, a schedule, a meeting a schedule, a budget, a plan, a report a deadline, a schedule, a budget a schedule, a budget, a plan, a report

Vocabulary Ways to plan

C A managing director talks about the planning of a new sales office in the US. Complete the text.
Recently we decided to open a new sales office in New York. First meeting I arranged a _________ with the finance department to discuss the project. We prepared abudget with details of the various costs _______ information involved. Then we collected _____________ about possible locations for the new office. We considered two ________ - one in options Greenwich Village and the other near Central Park. After doing some more ___________, I wrote a ________ for the board of report research directors. costs Unfortunately, we made a mistake when we estimated the _______ as the exchange rate changed, and so we didn’t keep within our budget ________. We overspent by almost 20 percent. We had to rearrange the schedule for moving into the building because __________ the office was not redecorated in time. The board of directors was deadline unhappy because we didn’t meet the ___________ for opening the office by 15 December. It finally opened in January. However, we forecast ________ of at least $500,000 in the first year. sales

D

Vocabulary Ways to plan E

Choose one of the following events and tell your partner how you will plan it. Try to use some of the vocabulary from the exercises in this part. A training weekend for your department

A party to celebrate your company’s 100th anniversary

An event to relaunch a singer’s career

Listening
The secret of good planning

A Listen to the first part of the interview and complete the following sentences.

Rebecca says the secret of good planning is to: 1 know exactly what it is that you want to _________. achieve deadline 2 set a ___________. tasks 3 identify the _________ that are necessary. 4 get on with the tasks to a ___________.

timetable
B Listen to the second part and answer the questions. 1 What did she want to do? To climb the highest mountain on each of the 7 continents. 2 Why was time important? The sponsors might want them to climb at certain times. 3 What was the key to her planning? Communication with the people she was climbing with.

Listening
The secret of good planning

C Listen to the third part of the interview and answer these questions. 1 What is outside our control on a mountain? The weather. 2 What is outside our control in business? Unforeseen changes in the economic climate. 3 When things change it is important to: step ________. back reassess the ____________. situation redefine one’s __________. goal 4 What is the most important thing according to Rebecca? Knowing exactly what it is you want to achieve.

Listening
The secret of good planning

D Tell your partner about something you planned well 1 in business or at work

2 in your life

Then tell each other about something you planned badly.

Reading Planning for tourism

A Match the words 1 to 10 to their meanings a) to j). a) things such as pots or baskets which are made at 1 a complex home and sold to tourists 2 inflation b) a poor area of a city where the houses are in bad condition 3 devaluation c) buildings and equipment that are used for a 4 a challenge particular purpose 5 slum d) removing sewage and rubbish and providing clean 6 handicrafts water e) the speed at which prices increase 7 facilities f) a goal that is difficult to achieve 8 infrastructure g) a reduction in the value of a country’s currency 9 sanitation h) a group of buildings that are built close together 10 a decade i) a period of 10 years j) things such as transport, communications or banks

Reading Planning for tourism Do the following pictures remind you of Brazil? What else could you associate with Brazil?

Carnival & Samba

Soccer

Reading Planning for tourism B Which of the following pictures do you associate with Brazil?

C

Read the first paragraph of the article and check your answers.

Reading Planning for tourism Coastline & Rainforest in Brazil

Reading Planning for tourism

Reading Planning for tourism

Understanding the article

Read paragraphs 2 & 3 and answer the questions What do you know about Bahia and what is happening there? Bahia is a coast area in northeast Brazil and is particularly attractive for tourism. Recently several luxury resorts have been built there to attract rich foreign visitors. Do they have problems developing tourism in the area? Yes, first, because of high inflation, people attach more importance to short-term planning while hotels are long-term investments. Besides, there are also other local problems. Bahia is one of the 26 states of Brazil, and is located in the northeastern part of the country on the Atlantic coast. It is the fourth most populous Brazilian state and the fifthlargest in size. It is also one of the most important states in terms of history and culture in

Brazil.

Reading Planning for tourism Read paragraphs 4 – 7 and answer the question

What are the local problems in the area for developing tourism?
First, they need cheaper and more frequent international air travel to make the area more accessible to foreign tourists. Second, they should be able to provide the level of service that can meet the demand of foreign visitors. Finally, they must avoid the social problems that other new resorts have caused – people from the interior come in large numbers into the area, looking for jobs, and create slums.

Reading Planning for tourism Read paragraphs 8 – 10 and answer the question. What are they doing to deal with those problems and what do people think about the luxury resorts projects in the area?
They are providing training courses to the villagers for making handicrafts to sell in the area. They are organizing credit for local cooperatives to produce food stuffs for the hotels. Some people believe that the projects started without careful planning. The area does not have enough transport links and tourism and sports facilities. They think that the organizers should stop and reconsider these grand projects.

Last paragraph – does the local government agree with the criticism?
No, they claim to have spent a lot of money improving the local tourism facilities.

Reading Planning for tourism D Read the article and answer the questions 1 Where is the Bahia coast? In northeast Brazil. 2 What does Sauipe offer to attract visitors? A five-hotel complex, a gold course and designer shops 3 Who is Sauipe trying to attract? Rich, foreign visitors. 4 What problems does Brazil face in attracting more tourists? Not enough international flights; level of service needs improving which requires lengthy staff training; creation of new slums 5 What solutions have been mentioned? Provide training courses for making handicrafts; organize credit for cooperatives to produce food for the hotels. 6 What criticisms does Mario Beni make about the new resorts? Not properly planned – no adequate infrastructure, training or planning; poor transport links; no local tourism or sports facilities.

Reading Planning for tourism 7 What do these numbers in the article refer to? a) 7,300 b) 170 million c) 15 The length of Brazil’s coastline in kilometers The cost of the Sauipe five-hotel complex in US dollars The typical minimum length of time, in years, that it takes to cover the cost of building a hotel. The amount, in US dollars, that the Bahia state government says it has invested in infrastructure in the last 10 years

d) 2.1 billion

Reading Planning for tourism E Imagine you are planning a new resort in your own country. Discuss these questions. 1 Where will you build it? 2 What sort of customers will you try to attract? 3 What facilities will you include?

Language review Talking about future plans

Useful ways to talk about future plans
? Use ‘will + verb’ to express a voluntary action or promise I will

send you the information when I get it. I will translate the email so that Mr. Smith can read it. I won’t do all the housework myself. I will call you when I arrive. If I am elected President of the United States, I will make sure everyone has access to inexpensive health insurance. I promise I will not tell him about the surprise party.

Language review Talking about future plans

2. Use ‘be going to’ to describe planned activities
He is going to spend his vacation in Hawaii. I'm going to be an actor when I grow up. Michelle is going to begin medical school next year. They are going to drive all the way to Alaska. Who are you going to invite to the party? A: When are we going to meet each other tonight? B: We are going to meet at 6 PM. A: Who is going to make John's birthday cake? B: Sue is going to make John's birthday cake.

Language review 3. Use present continuous to express future arrangements. Talking
about future plans I am leaving for Beijing tomorrow morning. She is meeting an important client today. My boss is going on a business trip to Europe next week. The flight is leaving at 9:00. 4. Use ‘be to …’ to express future plans I am to resign from my job next week. This semester is to end in January. We are to have our final exams in the 19th week. Our company is to hold the annual conference in December.

Language review Talking about future plans

A The Managing Director of a Hong-Kong-based hotel group is talking to his managers about the group’s future plans. Underline the plans that he mentions.
‘Well, I think you all know by now that we’re hoping to expand in China and we are going to move our headquarter from Hong Kong to Shanghai. We’re planning to manage an executive complex in Dalian and we’re also hoping to open a 240-room hotel next year in Zhongshan. We’re expecting to make a profit within 5 years although we’d like to break even a bit earlier if possible. Within 10 years we want to become the major international hotel group in Southeast Asia.’

Language review Talking about future plans

B Match the verbs to their meanings.
1 hope 2 expect 3 plan a) believe something will happen b) decide in detail what you are going to do c) wish something will happen

C A salesperson is talking about the end-of-year bonus. Complete the conversation with verbs from Exercise B
I’m ________ to get a bonus at the end of the hoping year, but I haven’t met all my sales targets, so I’m a little worried. My colleague June has met all her targets and she is ___________ to expecting get a good bonus. She is already _________ planning to go on an expensive holiday abroad and has got lots of travel brochures.

Language review Talking about future plans

D

Tell each other about your plans and expectations for 1 to 6 below.

For example A What are you going to do after this lesson? B I’m hoping to/planning to …. What about you? A Oh, I’m hoping to …
1 after this lesson 4 on your next holiday

2 in the nea

r future
3 this weekend

5 in your career
6 when you retire

Skills
Meetings: interrupting and clarifying

A

Listen to a meeting in which members of a planning group discuss relocating their head office. In which order are these points mentioned.

a) the cost of moving b) when to move c) the advantage of using a specialized firm

6
1

5

d) whether to use their own transport department 4 e) how to communicate with staff 2

f) Which transport company to use

3

Skills

Meetings: interrupting and clarifying 1 B I think July would be the best time. It’s very quiet then, isn’t it? A You mean, we don’t do too much business then? b) 2 C Could I just say something? a) 3 C In my opinion, we should do it department by department. B How do you mean exactly? b) 4 B We’ve contacted two companies, National Transport and Fox Removals. A Sorry, could I just comment on that, Mark? a) 5 B You know, there’s another possibility. We could get our own people to do the moving. A What? You think our transport department could do the job? b)

Look at the extracts from the planning meeting and B decide whether each underlined expression is: a) interrupting or b) clarifying

Skills
Meetings: interrupting and clarifying

Role play the following situation. The head of your C department is leaving the company in a month’s time. Your department plans to hold a farewell party. Discuss these questions with other members of the department. 1 When and where will the party be? At work, in a restaurant or at another location? 2 How much should each member of staff contribute towards the cost of the party? 3 What sort of gift should you get? Who will present it? 4 Will there be a speech? If so, who will make it? Should it be serious or humorous? How long will it be? 5 What kind of entertainment will you have at the party? 6 What else do you need to plan?

The voice of business
Background
Company

CASE STUDY

European Business Associates (EBA) A media company making radio & TV programs for broadcasting organizations
Producing a 30-minute radio program for a new business radio station English Working people throughout Europe Three times a week

Contract Language Audience Frequency

The voice of business
Questionnaire survey: the most & least popular topics Topics that over 80% people say ‘very & quite interesting’ Business update 91% Job vacancies 88% Traffic & weather report 87% Interviews with businesspeople 83% Company profile 81% Topics that over 40% people say ‘not interesting’ The future of business Profiles of businesspeople Book reviews Economic reports on countries 57% 43% 43% 41%

CASE STUDY

The voice of business
Focus groups
Speakers 1 2 3 4 5 Group 1 Up-to-date business news Group 2 Up-to-date business reports

CASE STUDY

One presenter – an Two presenters – a experienced journalist male & a female Something light & Investment advice funny, not boring Weather and traffic Lively phone-in reports discussion Interviews with important people

T

he voice of business
Tasks
Speaking You are the members of EBA planning team. You must plan the first program. Use the key questions on page 77 to help you. - Discuss the key questions. - Agree on a final plan for the first program. Writing As the producer of the new EBA business news program, write a letter to a famous businessperson asking him/her for an interview. At the start of the letter you should introduce yourself and give brief details of the program and its aims.

CASE STUDY


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