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Strategy

发布时间:2013-11-19 10:51:00  

Chapter 14

Strategy

Jeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Table 14.01

Simultaneous Entry Game

Jeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Figure 14.01

Whether an Incumbent Pays to Prevent EntryFirst stageSecond stage

Do not enter

(pi, pe)(pm, $0)

(pd, pd= R–F)

(pm–b, $0)

Jeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Figure 14.02

Noncredible Threat

Cournot output(pi, pe)

($300, $300)

(–$100, –$100)

Jeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Figure 14.03Game Trees for the Deterred Entry and Stackelberg

Equilibria

(a) Entrant’s Fixed Cost Is $100.

(pi, pe)($900, $0)

($450, $125)

($800, $0)(b) Entrant’s Fixed Cost Is $16.

($400, $0)($900, $0)

($450, $209)

($416, $0)($208, $0)

Jeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Table 14.02

Entrant’s Best Response and Profit

Jeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Figure 14.04Cournot and

Stackelberg EquilibriaJeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Figure 14.05to a Large Quantity to Deter EntryJeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Figure 14.06

Loss If It Deters EntryJeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Figure 14.07

Investment Game Tree

(pi, pe)($900, $0)($400, $300)($500, $0)($132, –$36)

Jeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Figure 14.08

Raising-Costs Game Tree

(pi, pe)($10, $0)($3, $3)

($6, $0)(–$1, –$1)

Jeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Application

Evidence on Strategic Entry Deterrence

Jeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Figure 14.09

Advertising

pcp2p112Qc, Units of Coke per year

Jeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Figure 14.10Shifts in the Marginal Benefit of Advertising

Marginal benefit,

marginal cost, $ per unit21

MC

A2A1

Minutes of advertising time purchased per day

Jeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

Table 14.03

Advertising Game

Jeffrey M. Perloff, Microeconomics, ? 2001 Addison Wesley Longman, Inc., All Rights Reserved

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