Programme for today: ? presentations ? review vocabulary p.33 ? finish Unit 6 ? group discussion
Closed book vocabulary test
please close your books, put your cell phone on the desk, do not touch it during the test
1. take off (of sales) 2. projected turnover 3. outselling 4. new lines 5. to stock (goods) 6. founding 7. a niche product 8. prohibitive 9. entrepreneurial skills 10. soared 11. up-market 12. takings
Complete these sentences
1. Sales will take off soon if ................... 2. We can outsell anyone if we .............. 3. Costs of opening a shop in the Teem Plaza (天河城) are prohibitive, so we ......... 4. I think red wine (红葡萄酒) is (not) a niche product in China, because .......... 5. If sales soar then we’re sure to make no/some/a lot of profit. 6. Up-market products are becoming fashionable in China, such as ............
In the following recording Amanda gives her opinion about what the most important thing is before launching a new product. Ask your partner: What do you think she will answer?
ex. 2: Now listen to the recording and check the answer your partner has given.
p.34, ex.3 New words
? coverage= attention given to a subject by the media ? write-up= a positive article in a newspaper or magazine ? FT= Financial Times ? awareness= know about sth. (here: chai) ? high-profile= gets a lot of attention ? jet pack= kind of back pack with bottles on the outside ? hike (=carry) them on your back like a rucksack (=back pack) ? shop window= place to show a product ? sachet= small package with a sample of a product
p.34, ex.3 Discuss with your partner which of these marketing tools could have been used to promote Amanda’s chai. Explain the advantages and disadvantages of each marketing tool for this kind of product. Remember that Amanda’s financial resources were limited. p.35, ex.4 and 5 Now check your answers while listening to Amanda. Fill in the boxes in the exercise. Note the reasons why she used or didn’t use some of these methods.
Elvis Presley – Suspicious (怀疑的) Minds
We're caught _________ I can't _______________ Because I love you too much baby Why can't you see What _______________ When you ___________ We ________________ With _______________ and we _____________ on suspicious minds
So, if an _____________ ____________________ Would I still see suspicion __________________ Here we go again Asking ______________ You can't see _________ I'm crying We ______________ with _____________
and we can't _________ on suspicious minds Oh, let our ___________ or dry _______________ let's not _____________ When honey, you know I've_________________
Elvis Presley – Suspicious Minds
We're caught in a trap I can't walk out Because I love you too much baby Why can't you see What you're doing to me When you don't believe a word I say We can't go on together With suspicious minds and we can't build our dreams on suspicious mi
So, if an old friend I know drops by to say hello Would I still see suspicion in your eyes Here we go again Asking where I've been You can't see the tears are real I'm crying We can't go on together with suspicious minds
and we can't build our dreams on suspicious minds Oh, let our love survive or dry the tears from your eyes let's not let a good thing die When honey, you know I've never lied to you
Ideal spouse (husband/wife)
Which are the three most important characteristics in a spouse? Which is the least important? Why? ? easy-going ? considerate ? faithful ? affectionate (挚爱的 ) to partner
? ? ? ? ? ? ? ? ? ambitious hardworking tidy home-loving good-looking rich quiet well-educated ...