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芭比的背景

发布时间:2014-04-17 11:04:45  

罗丝·韩德勒发现她的女儿芭芭拉(Barbara,Barbie是简称)喜欢玩纸玩偶,而且比较喜欢玩像成人而不是婴儿或小孩的玩具,而当时大部份的立体玩偶都是以婴孩或儿童的形象出现的。罗丝深明成人形象的玩偶有市场发展空间,所以跟她的丈夫,美泰儿公司的其中一个创办人艾律提出芭比娃娃的意念,可惜艾律和公司的其他决策人都对此计划兴趣不大。罗丝·韩德勒说,“能跟一个有乳房的玩偶玩乐对一个小女孩的自我形象是十分重要的。”

在1956年,罗丝与芭芭拉及Kenneth往瑞士时,她在琉森一个店铺橱窗中发现一种名为Bild Lilli doll的德国玩偶。该种成人形象的玩偶与Ruth Handler意念中的玩偶不谋而合,于是她购买了三个Bild Lilli doll,她将其中一个给送给芭芭拉,另外两个则送往美泰儿。Lilli doll是以一个受欢迎的漫画角色为蓝本而设计,她出现在Reinhard Beuthin在报纸连载的漫画专栏中,是一名独立自主的职业女性。Lilli doll由1955年首次在德国发售,原本目标顾客是成年人,但后来亦受儿童欢迎,因他们能用另外发售的服装为玩偶装扮。

回程往美国后,罗丝在工程师Jack Ryan的协助下,再次着手设计玩偶,并以女儿芭芭拉的名字为玩偶起名为芭比。芭比娃娃于1959年3月9日在纽约的美国国际玩具展览会上首次曝光,此日期成为芭比娃娃的官方生日日期。美泰儿在1964年取得Bild Lilli doll的版权后,Bild Lilli doll正式生产。首个芭比娃娃绑着马尾辫,身穿黑白斑马纹泳装,并有金发及深褐色头发两种。初期芭比以“青年时装模特”为绰头,她的衣服由美泰儿的时装设计师Charlotte Johnson设计。芭比娃娃推出后首年售出了约三十五万个。

罗丝相信芭比娃娃的成人外型是非常重要的。初期的市场调查显示部份家长并不喜欢玩偶明显的胸部。芭比娃娃的外型经过多次改变,最明显的一次变化是芭比娃娃的眼睛在1971年调校成向前望,而非最初向一边扫视的型态。

芭比娃娃是其中一个最先使用电视作推广的玩具,此模式后来广为其他玩具所用。据统计,芭比娃娃在超过150个国家有售,并已售出超过10亿盒。

芭比娃娃及其相关的产品的标准比例是约一比六,此比例亦称为playscale。芭比的产品共不限于玩偶和玩偶的衣饰,亦包括芭比品牌下商品,如书本、时装及电子游戏等。芭比曾出现一系列的动画中,并于1999年的动画《玩具总动员 2》以及2010年的动画《玩具总动员 3》中客串。

芭比娃娃另一独特之处在于,她成为了一个文化标记,而且得到玩具界中罕有的荣誉。1974年纽约时代广场的一部份被名命为“芭比大道”一星期。1985年,后现代艺术家安迪·华荷制作了芭比的图象

Rose Handler found her daughter Barbara (Barbara, Barbie is referred to as) like playing with paper dolls, and like to play like adult rather than infants or children's toys, while most of the three-dimensional dolls were babies or children's image. Realizing that the image of the adult dolls have the market development space, so with her husband, MATTEL company one of the founders Yilv put forward the thoughts of Bobbi doll, but other policymakers AI law and company are not so interested in this plan. Rose Handler says, "is very important to have a breast dolls to play on a little girl's self image."

In 1956, rose and Barbara and Kenneth went to Switzerland, she found a so-called Bild Lilli doll German doll in a shop window in lucerne. Dolls and Ruth Handler thought the adult image of the doll agree without prior without previous consultation, so she bought three of Bild Lilli doll, she will be one of the gift to Barbara, the other two are sent to MATTEL. Lilli doll is a popular cartoon characters are modeled and design, she appeared in Reinhard Beuthin in the newspaper serialization comics, is a stand on one's own occupation female. Lilli doll was first sold in Germany in 1955, the original target customers are adults, but also popular among children, because they can dress up the sale of clothing for the doll.

Return to America, rose in the Engineer Jack Ryan assistance, once again set out to design a doll, and daughter Barbara's name is a doll named Bobbi. Bobbi doll exposure for the first time the International Toy Fair in New York American in March 9, 1959, this date became Bobbi doll's official birthday. MATTEL acquired Bild Lilli doll copyright in 1964, Bild Lilli doll production. The first Bobbi doll to tie a ponytail, wearing a black and white zebra suit, and has blonde hair and dark brown hair two. The early Bobbi with "young fashion model" as a gimmicky, her clothes by fashion designer Charlotte Johnson design of MATTEL. Bobbi doll launched the first year sold about three hundred and fifty thousand.

Rose believes Bobbi doll adult appearance is very important. Early market research showed that some parents don't like dolls obvious chest. Bobbi doll appearance after many changes, once the most obvious change is Bobbi doll eyes in 1971 adjusted to look forwards to one side, rather than the first saccade patterns.

Bobbi doll is one of the first to use TV promotion of toys, this model is widely used in later other toys. According to statistics, Bobbi doll is sold in more than 150 countries, and has sold more than 1000000000 boxes.

About one to six is the standard proportional Bobbi dolls and related products, this proportion also called playscale. Bobbi's products were not limited to dolls and a doll dress, also including the Bobbi brand goods, such as books, fashion and electronic games. Bobbi has appeared a series of animation, and in 1999 animation "Toy Story 2" and the 2010 animated "Toy Story 3" guest.

Bobbi doll another unique is that, she became a cultural mark, and get the toy in the field of rare honor. In 1974 a section of times square in New York city was named "a week Bobbi Avenue". In 1985,after the modern artist Andy Warhol created a Bobbi image

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